People buy into marketing strategies and not products. I have stated earlier in most of my business forums that it is not for you to show how of quality your products are, leave that to your customers. Your sole duty is to present your products in the most attractive way and let your customers to decide whether their quality satisfies them or not. But it will be a precarious mistake if you attract many people for goods or services of poor quality. This means that quality must not be compromised to ensure business success and profitability.
Presenting your goods and services in a proper way means making your potential customers fall in love with them; by the time they are giving you money, they will be buying the products as well as the marketing experience they got from you.
Remember that clients are looking for solutions and value. It looks very unfortunate when businesses try to compete against each other and forget that they target is customers. This means that you should stop looking at your competitor and concentrate on your target consumers. You must understand that every business has a target population. Therefore identify the people who your products will serve. It is almost impossible to remove other people out of business, so focus on prospective buyers.
It pays to stop looking around at what other are doing and looking for ways of solving your customers’ problems. This is the best way to beat your competitors. This is because consumers do not care about where they get their products but how much value they derive from them.