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Business Success Tips That Your Competitors Do Not Know

Posted on June 14, 2019 in Uncategorized

People buy into marketing strategies and not products. I have stated earlier in most of my business forums that it is not for you to show how of quality your products are, leave that to your customers. Your sole duty is to present your products in the most attractive way and let your customers to decide whether their quality satisfies them or not. But it will be a precarious mistake if you attract many people for goods or services of poor quality. This means that quality must not be compromised to ensure business success and profitability.

Presenting your goods and services in a proper way means making your potential customers fall in love with them; by the time they are giving you money, they will be buying the products as well as the marketing experience they got from you.

Remember that clients are looking for solutions and value. It looks very unfortunate when businesses try to compete against each other and forget that they target is customers. This means that you should stop looking at your competitor and concentrate on your target consumers. You must understand that every business has a target population. Therefore identify the people who your products will serve. It is almost impossible to remove other people out of business, so focus on prospective buyers.

It pays to stop looking around at what other are doing and looking for ways of solving your customers’ problems. This is the best way to beat your competitors. This is because consumers do not care about where they get their products but how much value they derive from them.

Business Success Tips – Top Mistakes You Need to Avoid in Your Business

Posted on June 13, 2019 in Uncategorized

Running a business today can be so stressful. And no matter how many years you have been in business, things happen that can really challenge your business success. Fortunately, the longer you have been in business, the more prepared you are to take quick action and resolve any dilemma that comes your way. And with so much information readily available today via social media and the internet, it’s never been easier to face those challenges, fix those problem areas you might not even have known existed, and do more of the right things to run your business more effectively.

To help you get there, here are a few top mistakes and how to avoid them in your business:

Not Having a Call to Action – You know what you want your target audience to do, but are you telling them? Are you asking them to connect with you, call you, email you, sign up for your newsletter, and so forth? If not, you are missing out on big opportunities for business growth. It’s important in all areas of your business to be clear and connect all the dots with a clear call to action. Your potential clients won’t hire you unless you do. They won’t sign up for your newsletter unless you make it easy and point them in the right direction. And they won’t be spreading the word about your services unless you have given them permission by asking them to. Think of all the opportunities you might be missing out on.

Therefore, be clear on your website, social media, blogs, and even your own newsletter. Direct your audience to exactly what you want them to do. Be specific-I want you to do the following- and then show them how to do it. Take time now to review what you have done to date. Does your website lead people to you? Does your autoresponder series have a call to action notice at the end of each one so they can connect each time they open one? If not, get working on it. It will be so worth the time and effort you put into it.

Not Communicating Effectively – Have you had those times where you send off an email and relax thinking it’s all taken care of, only to realize a few days later when you get the returned product that it’s all wrong and worst yet, the deadline looms? Yikes! Yes, this happens to the best of us; however, you can take steps initially to prevent it. The first thing you need to do is clarify exactly what you want. Reread your message several times to make sure you have all the key components spelled out correctly. Think of the message from the recipient’s perspective, not from yours as you wrote it. If you received this message, would you understand what is needed? And if you are on the receiving end of this kind of message, you can also prevent miscommunication by asking questions when you first receive it. If something doesn’t quite make sense, don’t wait; ask now.

Or speakers, have you ever booked a big event only to panic when the realization comes that this is the same weekend as your parent’s 50th wedding anniversary? These things happen and it can cause major chaos in your business. However, you can take steps to minimize it.

The main thing you need to do is have systems in place right from the beginning. Utilize an online calendaring system, and consider hiring an online support specialist to keep it updated and maintained. Most importantly, take your time with everything you do. Rushing from task to task is one of the primary causes of problems in the daily operations of business. You get too busy to focus on doing things right. Slow down and prioritize. You’ll be amazed at how much more smoothly things can go if you simply stop long enough to take the time to think it through completely before going forward with something.

These simple things can make a big difference in your business success. One final note is to learn from your mistakes. Mistakes happen, but if you can grow and learn how to do better the next time, your business will thrive.

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Home Based Business Success Tip – Don’t Be a Cheapskate

Posted on June 12, 2019 in Uncategorized

Home based business success can only be determined by you, your actions, and your goals. If you have a goal in mind that you need to reach, you’re going to need tools along the way. This is no time to cut corners and be a cheapskate. You may be hurting for money right now, but the course of action you take at this moment will determine your success in the future.

You know by now that you need a website; this means you’ll need a domain, hosting, and design. You also need an auto-responder, and advertising (so people can find their way to your site). Most people look online for the cheapest possible deals and ways of skirting around monthly fees. Why would you want to pay someone for using their services, when you can get them for free? Well, I’ll tell you that if you want to achieve massive home based business success, then it’s better (in the long run) to actually pay for some of the services you’ll need

You want to use their services for convenience, stability, and reputation. If you go with an extremely cheap domain company and hosting account, then that is the type of service you’ll receive. They may have no technical support and a lot of downtime. You may have issues with your account, lost domain information, and countless other problems. Your best bet is to find a good domain service (like godaddy or namecheap) and a quality hosting company (like hostgator). You still shouldn’t pay more than $15/year for domains and no more than $10/month for a host (for start-up sites that is).

Proper website design is very important for achieving home based business success. For your website design, sure you could do it yourself if you know how to build sites. Or you could install wordpress and start blogging, or you could hire a website designer and have them take care of it for you. This way your site looks professional and you look like you should be taken seriously. You don’t have to spend thousands of dollars on a site design. Shop around. Typically local businesses charge more, and if your best friend’s daughter’s best friend says she can design it.. that’s nice. But don’t mix business and friendship. Hire someone you don’t know, this way you can boss them around or tell them you don’t like something without hurting their feelings.

Next… your auto-responder. This is one of those investments that you make now that will pay off in the future. You can try using the auto-responder that comes with your host (which I DO NOT recommend) or you could try one of those freebie online versions. And there’s some cheap services out there. Remember though, you get what you pay for. You may lose addresses, they may not back-up their information, you may not be able to transfer if you change your mind, and you may have slow deliverability or none at all.

Take my advice and get a quality auto-responder now (like aweber or icontact). Build that up and use it. Work that much harder to pay covering the cost of it if it’s bothering you that much.

When driving traffic to your website, tools like Google AdWords and article/video submission are priceless. Some advertising can be free and that may be the only real thing you can be a cheapskate on (for now). But paying for traffic (or tools that help drive traffic) is something that all of us home based business entrepreneurs have to do!

Establishing you and your website in the beginning may not be easy, but if you use a combination of SEO, social media, and other marketing tools, you should be able to get your site noticed. Once you have your own product or a special event, it’s then time to pay for some real advertising.

Of course the best and fastest way of doing all of this, is to get a mentor. Sure it’s not cheap, but it will help you achieve success a thousand times faster

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